From Doordarshan to OTT: The Evolution of Entertainment in India

From Doordarshan to OTT: The Evolution of Entertainment in India

How Streaming Revolutionized Entertainment in India:The Rise of OTT in India

India's entertainment landscape has undergone a dramatic transformation. Gone are the days when viewers had just a handful of channels to choose from on Doordarshan, the national broadcaster. Today, a staggering amount of content is available at our fingertips thanks to the rise of OTT (Over-the-top) platforms. This article explores this fascinating journey, tracing the evolution of entertainment in India and the impact of OTT on traditional media.

The Era of Doordarshan: A Glimpse into India's Television Beginnings

Doordarshan, literally translating to "distant vision," wasn't just India's first national broadcaster, it was a pioneer that ushered in a new era of entertainment and information dissemination. While the year 1959 marks the official launch, the journey began a few years earlier with a pilot project.

Humble Beginnings: A Spark of Innovation (1956-1959)

The seeds of Doordarshan were sown in 1956 with the establishment of an experimental television service by All India Radio (AIR) in Delhi. This modest setup, equipped with a small transmitter and makeshift studio, aimed to gauge the potential of television in India. Just three years later, in 1959, the success of this pilot project led to the official launch of Doordarshan on September 15th.

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