OTT vs Theatre: who wins in this tug of war?
In India, the number of people watching movies is increasing all the time. There is enough passion and affection for movies, as well as plenty of content to watch. For a long time, movie theatres have been a fantastic source of pleasure. And, with the passage of time and the proliferation of OTT platforms and streaming apps in India , the rivalry is becoming increasingly fierce. There is a battle between OTT Platforms and Theatres in the drive to provide quality content to audiences. The future of movie streaming applications, OTT Platforms, and movie theatres appear to be quite bright, thanks to a growth in the number of moviegoers. Let's compare the two to see who wins this race: OTT Platform vs Theaters . OTT vs Theatres In India, both movie theatres and OTT platforms have unique selling points in the streaming industry . On the one hand, movie theatres provide the opportunity to see 3D films with excellent sound and picture quality. OTT Platforms, but on the other hand, have