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Quick Commerce and Last-Mile Delivery: The Future of Retail in India Revolutionizing Retail with Quick Commerce Quick commerce, often referred to as Q-commerce, is at the forefront of the retail revolution in India. By focusing on speed and convenience, it has disrupted the traditional retail sector, which primarily relied on physical stores and slower delivery models. The advent of quick commerce has created a new expectation among consumers for instant gratification, where they can order groceries, medicines, and even electronics with the assurance of receiving them within minutes. The COVID-19 pandemic significantly hastened this transition. As lockdowns and social distancing measures restricted in-store shopping, consumers increasingly turned to online platforms for their daily needs. Quick commerce platforms, with their promise of fast delivery, became the go-to solution for urban consumers who needed essentials delivered quickly. This shift in consumer behavior led to a significa...