Success Story Of Nykaa- Most Successful Beauty Products Company
Nykaa- How did it all begin? Falguni Nayar, the company's founder, was inspired by the anomalies she saw in the beauty product market. Despite significant market demand, India's beauty and cosmetics market did not match the extent of the products as it did in other countries such as France and Japan. Furthermore, the products were determined to be unavailable in numerous locations around the country, prompting the development of Nykaa. Falguni Nayar founded Nykaa in the year 2012. It began as an internet company before evolving into an omnichannel strategy. Nykaa, based in Mumbai, is known for its extensive range of beauty and cosmetics products, as well as fashion and intimate wear, which it sells through its website, app, and online storefronts. One of the brand's key goals is to make ordinary ladies remarkable in every way . Nykaa Founder- Falguni Nayar Success Story Nykaa was founded by Falguni Nayar, and it is now one of India's largest lifestyle and fashion port