Posts

Showing posts with the label business model

The Success Story of boAt

Image
With the development of headphones, music enthusiasts, listeners, and other professionals may now watch their favorite movies, listen to their favourite songs, and converse with friends and coworkers in private without disturbing others. Even while headphones have been there for a while in India, just like they have elsewhere in the world, there aren't many Indian manufacturers to be found. One of the key participants among them is the boAt company, and the brand absolutely steals the show! The company The boAt offers an incredible selection of earphones, earbuds, headphones, and wireless speakers that distinguishes out for its high level of quality, accessibility, and premium aesthetics. BoAt is regarded as the top earwear and audio brand in India. Users are able to simultaneously experience spirit and energy due to the company. The company's track record isn't particularly impressive. The Delhi-based startup was launched in 2016 by  Aman Gupta  and  Sameer Mehta . The c...

Know NIO's Marketing Strategy, The Tesla of China

Image
When you think of electric vehicles (EVs), what is the first brand that comes to mind? Tesla is the obvious choice. To be clear, Tesla does not spend any money on this marketing strategy. You did, however, consider Tesla. Why? Well, there is one more brand that is making waves in the EV market. NIO is a Chinese firm that designs and manufactures high-performance premium electric vehicles.  William Li   founded it in 2014, and it has received investment from companies such as Tencent and Baidu, propelling it to the top of China's domestic EV industry. The company's mission is to provide users with a sense of freedom and joy through its autonomous driving solutions and premium EVs. We will talk about how this Chinese company is giving a tough time to its rivals in EV markets and how it handles its marketing strategies. China's EV sales are expected to exceed 6 million units by 2025, and NIO could be a frontrunner in meeting this demand. To Read This Full ARTICLE, Click Here

5 Ancient Indian Business Ideas That Can Evolve And Regain Fame With Time

Image
Indian Business has always seen its glory in ancient history. They were one of the most skilled countries when it came to trading. Numerous  businesses and ideas  have been generated and executed from time immemorial. Some of those businesses have been working from generation to generation, over a century, no matter what affected their  social or economic stand  in society. Today’s world is going for trends like  Save the Planet or ecosystem  but these ancient Indian businesses have always flourished and found their niche with time. But due to the improvement of technology, these businesses are struggling to regain their stand in the industry. The  Indian business industry  has progressed smoothly over the years, from A.D. to B.C. to now, and has set a credible path to inspire and guide future generations. Many  Indian business entities  have been continuing their  businesses for generations  after generations for more than a c...

History of Entrepreneurship in India

Image
Paradoxes abound in the  Story of Indian Entrepreneurship .  The entrepreneur was considered during the pre-colonial and colonial eras more as a trader-money lender merchant, rigorously constrained by caste ties and religious, cultural, and social influences ranging from the concept of fate to the joint family system. Entrepreneurship as we know it now most certainly did not emerge from this social group. A wide range of political and economic variables had an impact on the entrepreneurial spirit. Numerous factors had a negative effect on Indian entrepreneurship, including a lack of political unanimity and stability, ineffective communication systems, the presence of customs barriers and repressive tax laws, and the use of numerous different currencies up until the third decade of the 19th century. Over the previous two decades, India has developed from an IT services and business process outsourcing hub to a substantial R&D center for international corporations, with new ...