The Rise of AI in Programmatic Advertising
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of digital ad inventory. It's a process that uses software and algorithms to purchase ad space across various digital platforms, such as websites, apps, and social media, in real-time. How Does Programmatic Advertising Work? Advertisers define their target audience: Advertisers specify the type of audience they want to reach based on demographics, interests, and behaviors. Real-time bidding (RTB): Advertisers bid on ad inventory in real-time auctions. The highest bidder wins the ad placement. Ad delivery: The winning ad is instantly displayed to the target audience. Key Benefits of Programmatic Advertising Efficiency: Automates the ad buying process, saving time and resources. Precision: Allows for highly targeted ad delivery based on audience data. Real-time optimization: Enables adjustments to campaigns based on performance metrics. Increased reach: Access to a vast