Posts

Showing posts with the label predictive analytics

The Rise of AI in Programmatic Advertising

Image
What is Programmatic Advertising? Programmatic advertising is the automated buying and selling of digital ad inventory. It's a process that uses software and algorithms to purchase ad space across various digital platforms, such as websites, apps, and social media, in real-time.   How Does  Programmatic Advertising  Work? Advertisers define their target audience:  Advertisers specify the type of audience they want to reach based on demographics, interests, and behaviors. Real-time bidding (RTB):  Advertisers bid on ad inventory in real-time auctions. The highest bidder wins the ad placement.   Ad delivery:   The winning ad is instantly displayed to the target audience. Key Benefits of Programmatic Advertising Efficiency:  Automates the ad buying process, saving time and resources.   Precision:  Allows for highly targeted ad delivery based on audience data.   Real-time optimization:   Enables adjustments to campai...