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Showing posts with the label startup

The Success Story of boAt

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With the development of headphones, music enthusiasts, listeners, and other professionals may now watch their favorite movies, listen to their favourite songs, and converse with friends and coworkers in private without disturbing others. Even while headphones have been there for a while in India, just like they have elsewhere in the world, there aren't many Indian manufacturers to be found. One of the key participants among them is the boAt company, and the brand absolutely steals the show! The company The boAt offers an incredible selection of earphones, earbuds, headphones, and wireless speakers that distinguishes out for its high level of quality, accessibility, and premium aesthetics. BoAt is regarded as the top earwear and audio brand in India. Users are able to simultaneously experience spirit and energy due to the company. The company's track record isn't particularly impressive. The Delhi-based startup was launched in 2016 by  Aman Gupta  and  Sameer Mehta . The com

Know What Made Mensa Brands India's Fastest Unicorn?

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For any startup, attaining unicorn status (a $1 billion valuation) is incredibly remarkable. However, it's not an easy task. Creating a distinctive product or service, assembling a motivated team, obtaining funding, gaining clientele, and, most crucially, scaling up, are all very challenging tasks. There are some unique Indian startups, though, that make it look so simple. Mensa Brands, based in Bengaluru, is the   fastest Indian startup  to become a unicorn in its first six months. a remarkable achievement! We shed light on the company's ambition for  altering brands across India  and becoming profitable in this intriguing endeavor in this post. Know What Made Mensa Brands India's Fastest Unicorn ? Origin of Mensa Brands Ananth Narayanan, the former CEO of Myntra  and co-founder of the online  healthcare platform Medlife , set out to create a new business in May 2021: a "house of brands." He observed that the majority of early-stage firms or  startups in India

5 Business Lessons from Ratan Tata You Can Apply to Your Own Company

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Ratan Tata , the man who built one of India's most iconic companies, is now the chairman emeritus of Tata Sons. He was credited with turning around the company he took over from his predecessor and then expanding it into a global powerhouse. His retirement letter to employees reveals his secrets to success — and we think they're something we could all learn from. Whether you're running your start-up or managing a team in a larger organization, these five lessons will help you navigate the business world. Before we get started, let's look at  Ratan Tata's life story  and explore his motivational journey, Early years and childhood of Ratan Tata The Tata Group, one of India's wealthiest corporate families that contributed to the country's industrialization following independence,  Ratan Tata was born in 1937 in Mumbai. He studied architecture and structural engineering at Cornell University in the United States before obtaining a management  degree from Harvard

OTT vs Theatre: who wins in this tug of war?

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In India, the number of people watching movies is increasing all the time. There is enough passion and affection for movies, as well as plenty of content to watch. For a long time, movie theatres have been a fantastic source of pleasure. And, with the passage of time and the proliferation of OTT platforms and  streaming apps in India , the rivalry is becoming increasingly fierce. There is a battle between OTT Platforms and Theatres in the drive to provide quality content to audiences. The future of movie streaming applications, OTT Platforms, and movie theatres appear to be quite bright, thanks to a growth in the number of moviegoers. Let's compare the two to see who wins this race:  OTT Platform vs Theaters . OTT vs Theatres In India, both movie theatres and OTT platforms have unique selling points in the  streaming industry . On the one hand, movie theatres provide the opportunity to see 3D films with excellent sound and picture quality. OTT Platforms, but on the other hand, have

Success Story Of Nykaa- Most Successful Beauty Products Company

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Nykaa- How did it all begin? Falguni Nayar, the company's founder, was inspired by the anomalies she saw in the beauty product market. Despite significant market demand, India's beauty and cosmetics market did not match the extent of the products as it did in other countries such as France and Japan. Furthermore, the products were determined to be unavailable in numerous locations around the country, prompting the development of Nykaa. Falguni Nayar founded Nykaa in the year 2012. It began as an internet company before evolving into an omnichannel strategy. Nykaa, based in Mumbai, is known for its extensive range of beauty and cosmetics products, as well as fashion and intimate wear, which it sells through its website, app, and online storefronts. One of the brand's key goals is to  make ordinary ladies remarkable in every way . Nykaa Founder-  Falguni Nayar Success Story Nykaa was founded by Falguni Nayar, and it is now one of India's largest lifestyle and fashion port

Lessons From The Movie- THE INTERN

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Robert De Niro and Anne Hathaway  are the stars of the  American comedy  The Intern, which was  written and directed by Nancy Meyers . It centers on a 70-year-old widower who joins a website for online fashion as a senior intern. The difficulty is that Ben Whitakker (Robert De Niro) applies to a program for older citizens who want to intern because he finds retirement to be too monotonous. He has a terrific life and is bursting with vitality, but now that his wife has passed away, he needs something to focus on. He learned yoga, mandarin, and other subjects, but a profession is what he really wants. So it appears that he will benefit much from this internship. He submits an application to a rapidly expanding  e-commerce fashion startup , impresses everyone, and is recruited. Jules Ostin (Anne Hathaway), the company's founder, is one person who is not very fond of the idea. Jules Ostin, the  business's founder , is played by Anne Hathaway. She is initially skeptical, but as the

Why Entrepreneurship Is Better Than your Job?

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Everyone will agree if I say that while growing up, we are always told to work hard, get good grades and a good degree and in return you will get a better life. While growing up, many of us absorbed this mentality and if you tell them to start a business, their response would be- No, I can't.  Luckily, this old belief is now starting to change in this modern era. The main reason is the emergence of social media, online selling, and online retail stores. According to some research, people are interested in launching their businesses because they understand the importance of having your own business. Everyone wants to be an entrepreneur because now people think that  entrepreneurship is better than a job . Definition of Entrepreneur An entrepreneur is a person who starts, organizes, and manages a new business venture in order to make a profit. They are often characterized by their willingness to take risks, their innovative ideas, and their drive to bring a new product or service to