Think With Niche English

The  fast-moving consumer goods (FMCG)  sector is India's fourth-largest and has been expanding at a strong clip in recent years as a result of rising disposable income, a growing youth population, and rising  consumer brand awareness . With household and personal care accounting for 50% of  FMCG sales in India , the business contributes significantly to the country's Economy. Due to its middle-class population, which is larger than the total population of the United States, India is a market that no FMCG player can afford to ignore. The  Indian FMCG market  is expanding as more individuals begin to climb the economic ladder and the benefits of economic advancement become more widely available to the general public. More importantly, with a median age of just 27, India's population is getting more consumerist as their aspirations rise. Government measures to enhance financial inclusion and provide social safety nets have also supported this. Exploring the G...