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Building a Future in Digital Marketing: Essential Steps and Strategies What is Digital Marketing? Definition and Scope of Digital marketing: Any marketing initiative that makes use of technology or the internet is referred to as digital marketing. It uses digital platforms to communicate with both present and potential clients, including social media, email, websites, mobile apps, and search engines. The scope of digital marketing includes various tactics aimed at engaging audiences, generating leads, and driving sales through online platforms. Importance in Modern Business Strategies: Digital marketing plays a crucial role in today's business landscape by allowing companies to reach their target audiences more effectively and efficiently compared to traditional marketing methods. It enables businesses to analyze consumer behavior and preferences in real-time, thereby  optimizing marketing strategies  and improving ROI. With the increasing digitalization of consumer interactions, b