Top Direct-to-Consumer Brands Revolutionizing India's Retail Landscape
India’s retail landscape is undergoing a remarkable transformation with the rapid rise of direct-to-consumer (D2C) brands. Fueled by factors like the Covid pandemic, increased internet penetration, and a surge in millennial consumers, the D2C market in India is set to reach an impressive $100 billion by 2025. The country currently boasts over 800 D2C startups, with a significant portion focused on the fashion and clothing sector, which is projected to grow to a staggering $43.2 billion by 2025. What sets these D2C brands apart is their ability to establish a strong presence and generate substantial revenue in a relatively short span of time. Prominent brands like Lahori, Lenskart, have achieved an impressive milestone of reaching INR 100 crore in revenue within just a few years. This rapid success is a testament to the immense potential and viability of D2C brands in the Indian market. These brands have tapped into the evolving consumer preferences and changing retail landscape