Success Story: Journey of KIA Motors

Success Story: Journey of KIA Motors

KIA Motors is the world's fifth-largest car manufacturer, creating technologically advanced automobiles that are highly rated for passenger safety, with numerous models classified as leaders in their class on the JD Powers Index.

KIA Motors began in December 1944 as Kyungsung Precision Industry. KIA Industries was eventually adopted as the company's name. KIA Motors is based in Seoul, South Korea, and is the country's second-biggest automaker. KIA Motors owns nearly a dozen Hyundai companies for a total of USD 8.3 billion.

Journey of KIA Motors

Initially, KIA Motors was known as Kyungsung Precision Industry, which produced steel tubing and bicycle parts. In 1951, the business produced its first home bicycle. It subsequently changed its name to KIA Industries in 1952 and began producing automobiles, motorbikes, and trucks in 1957. Due to the dictatorship of Chun Doo-Hwan, who encouraged industrial consolidation, KIA Motors was compelled to cease passenger car production in 1981.

KIA entered the vehicle market in 1986 as part of a joint venture with Ford. It subsequently moved on to produce Mazda-derived vehicles that were marketed in South Korea as well as exported to nations like America and Australia. Beginning in 1992, KIA began growing one region at a time in America, and by 1995, it had over one hundred dealerships spread across thirty states, and it established a record by selling 24,740 vehicles.

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