McDonald’s: The Behind Success Story
Richard and Maurice McDonald founded the first McDonald's in San Bernardino, California, at 1398 North E Street and West 14th Street in 1940; it was not the McDonald's you are likely to be familiar with today. Ray Kroc upgraded and adjusted the siblings' business.
In 1940, Richard and Maurice McDonald opened a café in San Bernardino, California, the forerunner to today's McDonald's Corporation. A restaurant in Phoenix, Arizona, where the Golden Arches logo was first used, changed its name to a burger stand before becoming an enterprise.
Businessman Ray Kroc joined the group in 1955 as an experienced operator and continued to purchase the chain from the McDonald’s siblings.
Did you, like millions of others, order your favorite burger at McDonald's? Did you know that McDonald's serves more than 100 million burgers every day? Do you know how McDonald's grew to be such a global brand? McDonald's may be the most well-known restaurant in the world today, but it wasn't always that way.
McDonald’s: The Behind Success Story
History of McDonald's
Despite its success, McDonald's took an unusually long period to become one of the world's most well-known restaurant chains. McDonald's was founded in 1940 by brothers Maurice and Richard McDonald, who converted their drive-through barbecue business into a burger and milkshake joint. The restaurant, which opened in San Bernardino, California, was the brothers' second foray into the food sector. Their first business together was a hot dog stand near the Santa Anita racetrack.
McDonald's began by focusing on its burgers, fries, and shakes, which are sold for half the price and in half the time of competing eateries. The McDonald brothers erected a self-service counter rather than depending on waiters and waitresses. Ray Kroc, a kitchen equipment salesman, was impressed by the brothers' business strategy and purchased the rights to begin franchising McDonald's restaurants nationwide, even though the brothers had already licensed a small number of franchise locations in Arizona and California. In 1955, Kroc founded the McDonald's Corporation, and in Des Plaines, Illinois, he launched his first franchised restaurant.
In 1961, the company applied for a trademark, representing itself as a "drive-through restaurant," and introduced its mascot, Ronald McDonald. Ray Kroc turned the little company into a corporation and swiftly bought up the shares, expanding the company to nine restaurants in the late 1950s and quickly becoming a top franchise. Before expanding worldwide, the business first grew across the United States, overwhelming the market for fast food that had been developed by White Castle several years before. McDonald's has more than 34,000 locations worldwide, providing anything from Breakfast McMuffins to unique cuisines. McDonald's is one of the world's global enterprises, with stores as far away as Indonesia and Egypt, where the company offers a unique halal menu. Regardless of the company's ethics, its success as a global franchise is obvious, and it is one of the greatest accomplishments of the twentieth century. McDonald's is a superb example of an inventive success, from corporate culture to ultra-efficient food production.
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