MEESHO And The Story Behind It

MEESHO And The Story Behind It

Vidit Aatrey and Sanjeev Barnwal, both IIT Delhi grads, created Meesho in December 2015. It is an Indian-based social commerce platform that allows small enterprises and individuals to work from home with no upfront costs. Meesho was one of three Indian firms chosen for the Y Combinator competition in 2016. Bengaluru, India, is the headquarters of Meesho. Individuals and small businesses can create online storefronts using social media platforms like Facebook, WhatsApp, and Instagram. Meesho secured funding from Facebook in 2019, making it India's first startup to receive funding from the American social media and technology company. Meesho began by focusing on housewives; about a third of vendors are students. Let's discuss the success story of India's growing startup and retail leader MEESHO. 

MEESHO And The Story Behind It

About Meesho

Meesho, an online reseller platform, probably doesn't need an introduction. Due to its ease of use and low prices, the platform has carved out a market for itself and grown in popularity among both consumers and sellers. Meesho offers quick, safe transactions as well as affordable shipping and returns. Meesho is trusted by more than 2.6 million resellers in India.

The Bangalore-based firm hopes to create an environment where anyone may start a business without having to make a financial investment. The company boasts of having more than 20,000 Meesho suppliers from more than 500 localities in addition to having over 2 million resellers. Meesho operates on a commission of approximately 10–15%, and sellers can profit by adding a gross margin to each transaction.

Name, logo, and tagline of Meesho

Meesho is Hindi for "Meri Shop" or "Apni Dukaan," which explains the service it offers. Meesho wants to create a setting where anyone can start a business without making a financial commitment.

"Not just a homemaker, a Meesho Entrepreneur," is the company's tagline.

Meesho- The Team and Founders

Sanjeev Barnwal and Vidit Aatrey established Meesho in 2015.

Sanjeev Barnwal

Co-founder and Chief Technological Officer (CTO) of Meesho is Sanjeev Barnwal. Sanjeev Barnwal also held a position as an Android Camera Hardware Abstraction Layer Architecture Designer and Developer at Sony Mobile Communications. He earned his engineering bachelor's degree from IIT Delhi and previously worked for Sony Corporation.

He earned his engineering bachelor's degree from IIT Delhi and previously worked for Sony Corporation.

Vidit Aatrey

The co-founder and CEO of Meesho is Vidit Aatrey. The co-founder of Meesho formerly worked at InMobi, a mobile marketing platform, where he developed growth strategies for the business. While working at ITC Limited, Aatrey also had the opportunity to see the Operations side of the company.

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