The Zomato Success Story: Shaping the Future of Food!

The Zomato Success Story: Shaping the Future of Food!

Zomato! The mere word places a range of lip-smacking dishes before you – exotic Biryani, Pizza, Malai Kofta, Shahi Paneer, Chole Bhature, Malai Paan, Momos, Basket Chaat, and what naught! You name it, and you have it! Zomato is there to satiate your cravings. Whether you spoiled the cake you had planned for the party, or you have to give a treat for your promotion, Zomato is just a click away!

You do not have to think about the arrangement of food! You just have to pick up your smartphone, select the dish and make the payment! Zomato will do the rest for you in just a few minutes! Your favorite food will reach your doorstep without any hassles! And what's more, you get big discounts in the process! So it is a win-win situation for Zomato and its consumers! And so we can understand why is Zomato successful! Can we not?

The Zomato Success Story!

Why is Zomato successful? Well, we are here to know that only. So, Let's know about the success story of Zomato!

Success is not for people who just think about it! Success comes to those who know how to attain it and sincerely work for it! In the modern world, you need to have brains to achieve success, but more than that, you need to have a perfect understanding of the various trends prevalent today. Zomato founders Pankaj Chaddah and Deepinder Goel were well aware of the demands of the consumers! They also knew how to gauge it!

They knew that food has to be that one thing that attracts people easily. They had the knack to instantly pick up the need of the hour! People crave good food, whether at home or in the office. But either they do not have time for cooking, or they do not have the money to buy it! At the same time, the development of innovative technology like food delivery applications gave wings to their dreams!

The Zomato Success Story Case Study!

Hailing from IIT Delhi, Pankaj Chaddah and Deepinder Goel became friends while working in Bain and Co, a consulting firm in Delhi. While working there, they saw many people waiting for a long time to get a glimpse of the menu card. They used to call different restaurants. It planted an idea in their mind! And they came up with the solution of launching a directory of restaurants online. They uploaded the soft copies of the menu card on the website for the convenience of their fellow workers. It naturally saved a lot of time. The website became very popular.

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