Unknown Facts About Gap Inc.

Unknown Facts About Gap Inc.

Gap Inc. is a multinational shop that caters to all generations by offering a wide selection of clothing and accessories. The company operates through its own locations as well as franchise agreements with a number of countries throughout the world. Furthermore, the company sells its products online through its well-established website.

Why Is Gap Inc. Failing?

1. It failed to adapt

According to experts, the chain, which began in San Francisco selling solely Levi's and LP records, has recently fallen behind on fashion trends.

"Gap is paying the price for years of delay, and there are no second chances in this context because there is so much change," says Natalie Berg, a retail specialist.

Kate Hardcastle, a consumer and retail expert, feels that Gap failed to adapt and "embrace the new customer" by not giving enough choice and being more expensive than competitors like Primark.

Another point of contention is that Gap did not invest sufficiently in its internet sales.

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