Success Story: Journey of KIA Motors
The fifth-largest automaker in the world, KIA Motors produces cutting-edge vehicles that are highly rated for passenger safety, with a number of its models being recognised as class leaders on the JD Powers Index.
KIA Motors was founded as Kyungsung Precision Industry in December 1944. The business was subsequently given the moniker KIA Industries. The second-largest carmaker in South Korea, KIA Motors is headquartered in Seoul. Nearly a dozen Hyundai businesses are owned by KIA Motors for a total of USD 8.3 billion.
At first, KIA Motors was known as Kyungsung Precision Industry, which manufactured bicycle components and steel tubing. The company created its first home bicycle in 1951. After that, it changed its name to KIA Industries in 1952, and in 1957 it started making cars, motorcycles, and trucks. Chun Doo-government, Hwan's which promoted industrial consolidation, forced KIA Motors to stop producing passenger cars in 1981.
KIA joined the car market in 1986 as part of a joint venture with Ford. It then moved on to develop Mazda-derived automobiles that were marketed in South Korea as well as exported to places like America and Australia. In America, KIA started expanding one region at a time starting in 1992. By 1995, the company had more than one hundred dealerships distributed across thirty states and had set a record by selling 24,740 cars.
The 1997 Asian Financial Crisis led to the bankruptcy of KIA. KIA was pushed to diversify and made a deal with Hyundai Motor to shift ownership between the two corporations. In the years that followed its bankruptcy in 1997, KIA Motors became involved in a number of affiliations and subsidiaries. 33.8 percent of KIA Motors are owned by the Hyundai Motor Company. The 1944-founded KIA Motors Corporation is now a part of the Hyundai-KIA Automotive Group.
A division of KIA Motors Corporation is KIA Motors America. In November 2009, the first KIA Motors factory in America opened at West Point. Additionally, KIA Motors Corporation has sales and marketing operations in Europe. Every year, KIA Motors Mexico manufactures over 300,000 automobiles. The KIA facility in Mexico is in Nuevo Leon. Military vehicle production for the South Korean Army is another area of expertise for KIA Motors and KIA Heavy Industry Co. Ltd. was established in 1976 with this goal in mind, with the South Korean government's blessing.
KIA has made a lot of effort to entice Jordanians to make purchases despite significant market obstacles. Although KIA Jordan has decreased the gross margin on a number of its car models, the tax situation still represents a significant sales barrier.
KIA anticipated that a fresh campaign including affordable down payments and adaptable instalment terms would spark interest and boost sales in Jordan. Executives made the decision to entice customers by bundling a luxurious gift with their purchase that would spark conversation. The goal of KIA Jordan was to create a lasting connection between the past and present of its brands in order to foster long-lasting relationships and consumer loyalty.
KIA decided to work with Samsung, a business well-known in the area for its appealing and well-liked consumer phones. With the purchase of particular KIA models, it was now giving away a premium smartphone. When a customer buys a car from KIA, the company provides the customer one of five brand-new Samsung devices that have been customised to go with the car they just bought: the Picanto, Optima, Niro, Rio, Sportage, and Cerato.
KIA was able to brand the devices in a complicated and distinctive manner by utilising Samsung's Knox Configure personalization tool. The team altered the gadget boot-up and shut-down animation to represent the unique KIA model bought at a minimal cost. In order to conduct the application, KIA staff first created six device profiles in the Knox console. The Knox Configure auto-enrollment tool, which makes use of the device's unique identification number, was then used to assign each device to a profile. The consumer will see a personalised logo animation for the car that shows the KIA model that they have just purchased when they open the packaging and connect the device to the network.
The branded experience was developed to encourage viral marketing campaigns for KIA in Jordan and to give customers yet more reason to be happy with their purchase.
When Pope Francis of the Catholic Church chose to travel in one of KIA's automobiles during his five-day visit to South Korea in August 2014, KIA Motors was forced into the public eye.
KIA Came up with New Design
KIA Motors has a solid track record of building a large selection of high-end and heavy vehicles. However, KIA Motors made the decision to concentrate on core design, which is the growth engine's underlying future, in 2006. To facilitate this transition, KIA Motors hired Tom Kearns and Peter Schreyer as Chief Design Officers for Cadillac and Audi, respectively. The entire KIA portfolio has since been altered and redesigned by the duo.
Peter Schreyer emphasised the need for KIA Motors to have a design on the front of every vehicle that conveys the company's uniqueness and strength while giving the impression that the vehicle is produced by KIA Motors even from a distance. As a result, Schreyer created the KIA Tiger Nose, which is now displayed in front of each and every KIA vehicle.
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