OTT vs Theatre: who wins in this tug of war?
The number of individuals watching movies in India is always growing. There is ample enthusiasm and love for movies, as well as a wide variety of content. Movie theatres have been a great source of enjoyment for a very long time. The competition is getting more intense as time goes on and OTT platforms and streaming apps proliferate in India. Theaters and OTT Platforms are engaged in conflict over who will offer audiences the best content. Due to an increase in moviegoers, the future of movie streaming services, OTT platforms, and movie theatres appear to be extremely promising. Theaters vs. OTT Platform: Let's compare the two to discover who prevails in this contest.
OTT vs Theatres
Both movie theatres and OTT platforms in India have distinctive selling factors in the streaming sector. On the one hand, 3D movies with high sound and visual quality are available to watch in theatres. On the other side, there are no linguistic barriers with OTT Platforms. In addition to content in numerous languages, streaming apps also provide subtitles in a range of languages, including regional ones. OTT services also let you watch individualised content and offer recommendations based on your tastes. A movie ticket's cost varies according on the movie, the showtime, and the seats. On the other hand, OTT platforms charge users on a monthly or annual basis, depending on the plans that offer various features and content. The fact that streaming applications offer a variety of content to non-premium users is one of its benefits. OTT Platforms are therefore more economical. Although watching movies at home is more comfortable, there are also more pauses and breaks. On the other side, you won't be bothered when watching a movie in a theatre.
Future of OTT platforms in India
So, based on current patterns, OTT Platforms are growing and will continue to do so. In Indian households, television, cable, and theatres still play a crucial role, but OTT Platforms are gradually displacing them. The number of subscribers to any OTT Platform is largely influenced by the cost of those subscribers. By imposing a tiny cost, a streaming app might attract more users. Low pricing are always a draw for customers. Pricing is one of the biggest problems facing OTT services in India.
Movie Theatres in India
Over the years, movie theatres have undergone numerous alterations. Single-screen movie theatres have lost ground to multiscreen theatres in terms of popularity. Numerous single-screen theatres have shut down as a result of excessive running costs. PVR and INOX have been the two main rivals in the entertainment sector for a very long time. They both dominate the market and own a sizable portion of it. This is done in order to regularly offer viewers something fresh and engaging.
Future of Theatre and OTT
The clash between OTT platforms and movie theatres presents a number of challenges for movie theatres. Movie theatres need to always be bringing new elements to its consumers in order to remain competitive and compete with OTT Platforms. For audiences to visit the theatres, movie theatres should concentrate more on providing special effects content in formats like IMAX, 4DX, and others. The food court is another very tempting feature for the audience. Nowadays, people eat while watching movies instead of eating before or after. Given that OTT platforms now offer more material at lower prices, movie theatres will also need to drop their prices a little.
Conclusion
The importance of OTT platforms can be attributed to many factors. They are compatible with many different gadgets, such as cell phones, desktop computers, and televisions. Additionally, OTT Platforms are considerably more inexpensive than theatre tickets and are offered at much lower prices. Not to mention, they are exceptionally original and innovative.
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